Let Your Denim Live On
Let Your Denim Live On
Trade in your pre-loved denim at participating stores and receive $20 off* new Calvin Klein jeans.
Calvin Klein invites you to take part in our Denim Trade-In initiative. We’re collecting your pre-loved jeans to be donated to New Zealand Red Cross, supporting the community while helping to keep your jeans in use and out of landfill.
What Happens to Your Jeans?
All donated denim is collected and donated to New Zealand Red Cross Shops, where it’s resold to support people and communities experiencing vulnerability in New Zealand and around the world. Find out more about New Zealand Red Cross here.
Calvin Klein is committed to reducing our impact on the planet while improving the lives of our associates and the communities where we operate. Find out more here.
What are New Zealand Red Cross Shops?
New Zealand Red Cross operates over 40 retail shops nationwide, powered by 1,500 volunteers. These shops sell pre-loved clothing, homewares, and furniture generously donated by local community and businesses.
Why Reuse Matters
Reuse extends the life of garments, reducing the need for new production and its associated environmental costs (e.g., CO₂ emissions, water usage). Donating and shopping second-hand helps:
• Minimise landfill waste.
• Conserve natural resources.
• Support community resilience through New Zealand Red Cross humanitarian programs.
Terms & Conditions
• To receive a $20 voucher, at least one pair of denim jeans must be donated to a Calvin Klein Lifestyle store during the activation period (April 15– June 30).
• Donated jeans may be from any brand but must be clean, undamaged, and suitable for re-sale in a New Zealand Red Cross Shop.
• Limit of one $20 voucher per customer during the activation period.
• Voucher is redeemable in-store only on full-priced Calvin Klein denim jeans.
• Voucher must be used during the activation period and cannot be applied to past or future purchases.
• Only one voucher can be used per transaction.
Participating Stores:
Calvin Klein Lifestyle Wellington
Calvin Klein Lifestyle Queenstown
Trade in your pre-loved denim at participating stores and receive $20 off* new Calvin Klein jeans.
Calvin Klein invites you to take part in our Denim Trade-In initiative. We’re collecting your pre-loved jeans to be donated to New Zealand Red Cross, supporting the community while helping to keep your jeans in use and out of landfill.
What Happens to Your Jeans?
All donated denim is collected and donated to New Zealand Red Cross Shops, where it’s resold to support people and communities experiencing vulnerability in New Zealand and around the world. Find out more about New Zealand Red Cross here.
Calvin Klein is committed to reducing our impact on the planet while improving the lives of our associates and the communities where we operate. Find out more here.
What are New Zealand Red Cross Shops?
New Zealand Red Cross operates over 40 retail shops nationwide, powered by 1,500 volunteers. These shops sell pre-loved clothing, homewares, and furniture generously donated by local community and businesses.
Why Reuse Matters
Reuse extends the life of garments, reducing the need for new production and its associated environmental costs (e.g., CO₂ emissions, water usage). Donating and shopping second-hand helps:
• Minimise landfill waste.
• Conserve natural resources.
• Support community resilience through New Zealand Red Cross humanitarian programs.
Terms & Conditions
• To receive a $20 voucher, at least one pair of denim jeans must be donated to a Calvin Klein Lifestyle store during the activation period (April 15– June 30).
• Donated jeans may be from any brand but must be clean, undamaged, and suitable for re-sale in a New Zealand Red Cross Shop.
• Limit of one $20 voucher per customer during the activation period.
• Voucher is redeemable in-store only on full-priced Calvin Klein denim jeans.
• Voucher must be used during the activation period and cannot be applied to past or future purchases.
• Only one voucher can be used per transaction.
Participating Stores:
Calvin Klein Lifestyle Wellington
Calvin Klein Lifestyle Queenstown